Case Study: Dolomiti Superski boosts skipass sales and engagement with Tinext

Dolomiti Superski - Customer Case Study

Dolomiti Superski, a major ski network in Italy, faced challenges with low customer engagement and strong market competition. They lacked the tools to collect visitor data, personalize communication, and convert one-time Skipass purchasers into returning skiers. Vendor Tinext was engaged to address these issues using the Salesforce platform for customer relationship management and marketing automation.

Tinext implemented a solution that centralized customer data to create a single client view, enabling highly personalized messaging and multi-channel customer journeys. This included tailored welcome and birthday emails, performance statistics, and cart abandonment follow-ups. The results were significant, including a 227% increase in users with completed profiles, a 111% rise in registered skipass sales, and a 40% boost in online sales, greatly enhancing user engagement for Dolomiti Superski.

Dolomiti Superski

Daniel Senoner

Marketing Automation Manager