Case Study: Dolomiti Superski achieves a data-driven, AI-powered customer experience with Tinext Experience

Dolomiti Superski boosts online revenue from 1% to 45% with Tinext

Dolomiti Superski, one of the largest ski resorts in the world, faced the challenge of leveraging its vast amount of skier behavior data without the ability to link it to individual customer identities. Partnering with Tinext, the initial solution involved implementing Salesforce CRM to enable user recognition and create personalized customer journeys.

Tinext developed a comprehensive digital ecosystem, which included a personalized communication strategy, the My Dolomiti portal, a revamped e-commerce platform, and an AI-powered skipass configurator. This solution provided a unified customer view and enabled targeted marketing. The results were highly successful, including 2 million profiled users, 800,000 newsletter subscribers, and an increase in online revenue from 1% to 45%. Tinext's work culminated in the adoption of an AI agent for customer service, further enhancing the user experience.

Dolomiti Superski