Case Study: Costa Edutainment achieves a personalized omnichannel customer experience with Tinext

Costa Edutainment builds a single customer view in 2019 with Tinext

Costa Edutainment, a leading Italian company managing cultural and educational sites like the Aquarium of Genoa, needed a more effective data management system to optimize its marketing campaigns and customer care. They partnered with Tinext to develop an Omni Channel Customer Experience strategy and to implement a technology stack including Salesforce Marketing Cloud and Service Cloud.

Tinext provided strategic consulting and technical support to help Costa Edutainment improve data collection, build a comprehensive customer database, and personalize the entire customer journey. This enabled the company to offer a tailored experience before, during, and after a visit through targeted communications. As a result, Tinext established itself as a trusted strategic partner, helping to finalize the technology deployment and embark on a continuous journey of improvement, leading to a productive and ongoing relationship.

Costa Edutainment