Case Study: Acqua di Parma achieves seamless customer engagement with Tinext

Acqua di Parma achieves 99.5% delivery rate with Tinext

Acqua di Parma, a historic luxury fragrance and fashion brand part of LVMH, faced a challenge in managing complex, personalized email marketing campaigns across its 19-country European market. They lacked an automated solution to handle their high-volume, multi-language communications that required intricate graphic customization.

The vendor Tinext implemented a solution using Salesforce Marketing Cloud and its own managed services. This enabled Acqua di Parma to send nearly 850 campaigns annually with a 99.5% delivery rate. The results significantly outperformed industry averages, including a 29% open rate and a 3.6% click-through rate. Tinext also integrated Salesforce platforms to provide a unified customer view and streamline workflows.

Acqua di Parma