Case Study: STL and KC Composting boosts email engagement with Timmermann Group

STL and KC Composting boost open rates to 60.22% with Timmermann Group

The customer, STL and KC Composting, a family-owned soil business, was facing an email marketing slump with low open and click rates. They partnered with the vendor, Timmermann Group, to find a strategic email marketing solution to reconnect with their audience and boost campaign performance.

Timmermann Group implemented a solution involving audience segmentation, personalized content, and targeted re-engagement campaigns. The results were exceptional, with open rates soaring to 60.22% for KC Composting and 48.60% for STL Composting, far exceeding industry benchmarks. STL Composting also achieved a 6.56% click-through rate and an 11% click rate on a re-engagement campaign, significantly driving conversions and sales.

STL Composting and KC Composting