Case Study: Schutt Sports grows teenage athlete engagement with Timmermann Group social media marketing

Schutt Sports grows teenage male audience with Timmermann Group

Schutt Sports, a leading manufacturer of football and baseball helmets, faced the challenge of growing its market share in a highly competitive industry. They partnered with the Timmermann Group for manufacturing marketing services to highlight their products' technological superiority and sleek design, specifically targeting the key demographic of teenage male athletes.

The Timmermann Group implemented a tailored social media strategy, using platforms like Instagram and Twitter to appeal to teenage athletes with a "cool factor" and Facebook and LinkedIn to address safety concerns for coaches and parents. They conducted strategic planning and monthly analytics reviews. The results were measured through authentic follower growth, which was achieved by running targeted paid strategies to reach new audiences within the demographic, successfully connecting the Schutt Sports brand with its target customers.

Schutt Sports