Case Study: H-E Parts International achieves streamlined UX and scalable SEO with Timmermann Group

H-E Parts International cuts 500+ URLs to 150 with Timmermann Group

H-E Parts International faced significant challenges with its website, including crawl bloat from over 500 URLs, poor SEO, a disconnected user journey, and inefficient navigation. These issues diluted their search equity and hindered user experience. The Timmermann Group was engaged to address these deficiencies through a comprehensive digital strategy and website rebuild.

The Timmermann Group implemented a complete digital reinvention, starting with a strategic information architecture audit and the development of new, scalable templates. This solution streamlined the site from over 500 pages to approximately 150 high-value URLs, significantly improving crawl efficiency and navigation. The results included a unified user experience with a new mega-menu and global parts search, alongside a stronger SEO foundation for increased keyword targeting and future growth.

H-E Parts International