Case Study: D&S Car Wash Supply builds a conversion-focused B2B website with Timmermann Group

D&S Car Wash Supply launches a 35+ page B2B sales platform with Timmermann Group

D&S Car Wash Supply, a provider of vehicle wash systems and solutions, faced a challenge with its outdated, product-centric website. The site failed to serve its diverse B2B audiences—including fleet managers, investors, and municipal buyers—or reflect the company's first-mover advantage in large vehicle washing. It lacked audience-specific content, clear conversion pathways, and a foundation for SEO, hindering lead generation and sales support. The Timmermann Group (TG) was engaged to address these issues.

Timmermann Group implemented a comprehensive solution, rebuilding the website on WordPress as a conversion-focused sales platform integrated with HubSpot. The strategy included a new information architecture with three distinct buyer paths, over 35 pages of audience-specific content, and a sophisticated lead routing system. The results were a purpose-built revenue platform that supports the sales team, improves lead qualification, and establishes a strong SEO foundation to lock in D&S's first-mover advantage online.

D&S Car Wash Supply