Case Study: Club Fitness boosts new member growth with Timmermann Group

A Timmermann Group Case Study

Preview of the Club Fitness Case Study

Club Fitness boosts organic rankings in weeks with Timmermann Group

Club Fitness, a popular employee-owned health and fitness center with 19 locations in the St. Louis area, needed a new website. While their previous site served current members, it was ineffective at attracting new ones. They partnered with the Timmermann Group to build a purpose-driven site that would appeal to a broad audience while retaining member functionality.

The Timmermann Group delivered a robust, mobile-responsive website with an improved UI design and key new features, including an At Home Virtual Studio, POS/CRM integration, and a Find a Club search. The results were significant, with the site quickly achieving a jump in organic keyword rankings and an influx of traffic. This provided Club Fitness with a solid foundation for growth and an expanding pool of potential clients through integrated calls to action.


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