Case Study: Salty Lemon achieves more efficient kitesurfing equipment rental management with Timly

Salty Lemon Rides High with Timly

Salty Lemon is a sports equipment rental startup founded in 2020 that offers flexible kitesurfing gear subscriptions and deliveries. As the company grew, its Excel-based process could no longer keep up with the increasing inventory, customer volume, and need to track what equipment was available, rented out, with which customers, and in what condition.

To solve this, Salty Lemon implemented Timly’s cloud-based inventory management platform to digitally catalog equipment, assign items via QR code scanning, link assets to customers and rental contracts, and track movements and locations in real time. With Timly, Salty Lemon improved information quality, gained full transparency over inventory and customer equipment, reduced errors and double bookings, and saved significant time in daily operations, helping the remote team work more efficiently and focus on growth.

Salty Lemon

Timo Rogge

Co-Founder & COO