Case Study: PEI Media achieves data-led decision-making and a Single Customer View with TimeXtender

PEI Media chooses TouchstoneBI and TimeXtender Discovery Hub to support their Digital Transformation journey

PEI Media, a specialist publisher and events provider for alternative asset classes, set out to scale its business through a digital transformation that put data-led insight at the heart of operations. Facing disparate legacy systems, inconsistent data and slow, spreadsheet-driven reporting, the company needed a scalable, secure data warehouse to improve data quality, provide a single version of the truth and enable faster, user-friendly reporting and analytics.

PEI Media selected Touchstone BI to implement TimeXtender Discovery Hub® on Microsoft SQL Server, connecting sources including Dynamics CRM & NAV, Sailthru, Google Analytics, Sidetrade and Dotmailer, and delivering visualisation via Tableau and a Single Customer View to BlueVenn. Using agile delivery and TimeXtender’s drag-and-drop ETL, the team delivered value within three months, eliminated complex Tableau transformations, improved data accuracy and performance, and moved the business from manual spreadsheets to timely, data-led decision making.

PEI Media

Tony Skeggs

Chief Technology & Information Officer