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141 Case Studies
Case Study: Willow Day Spa achieves better work-life balance and streamlined online bookings with Timely
A Timely Case Study
Willow Day Spa - Customer Case Study
Willow Day Spa, founded in Brisbane by Laura Soszynski in 2016, is an eco‑minded beauty business built around organic, cruelty‑free products and a nature‑inspired guest experience. As the business grew — alongside a successful handmade-wellness product wholesale line — Laura faced the common small‑business challenge of balancing client care with admin tasks and finding a sustainable work/life balance.
Implementing the Timely online booking system gave Willow Day Spa the structure it needed: bookings and communications moved online, cutting down on texts and emails and freeing Laura’s time. The result is more efficient use of “free” time, better focus on clients and product development, and a business that continues to grow while allowing Laura to maintain the personal life she values.
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Willow Day Spa
Laura Soszynski
Founder