Case Study: Willow Day Spa achieves business growth and opens its own salon with Timely

Willow Day Spa - Customer Case Study

Willow Day Spa is a boutique Brisbane day spa founded by Laura Soszynski. After years working in the industry and running a home salon, Laura rented a room an hour away to build brand awareness and grow her clientele — the core challenge was scaling beyond a back-room operation while maintaining authentic service.

Laura focused on organic treatments, consultative recommendations instead of high-pressure selling, and consistent, passionate client care to build trust and loyalty. The result was steady growth, a dedicated client base (many who still travel an hour to see her) and the successful opening of her own standalone spa with a strong, trusted brand.

Willow Day Spa

Laura Soszynski

Founder