Case Study: Asylum Hair and Beauty goes paperless and protects clients and their business with Timely

Why UK Salon, ‘Asylum Hair and Beauty’ Uses Free App ‘Consult’ to Protect their Clients and their Business

Asylum Hair and Beauty is a fast-growing, eco-conscious salon in County Durham owned by Jason Donnelly. Although committed to cruelty-free, vegan and low-waste practices, the salon was burdened by boxes of paper client records and legally required patch-test paperwork, making consultations slow and exposing the business to compliance and safety risks.

Jason adopted Timely’s Consult iOS app to build custom consultation, patch-test and treatment forms that integrate with his booking system, run on two iPads, and train staff. The switch made the salon completely paperless, sped up consultations and training, improved record-keeping for colour, microblading and beauty services, and delivered clear legal and GDPR protection—helping prevent client reactions and safeguarding the business.

Asylum Hair and Beauty

Jason Donnelly

Owner