Case Study: Uncle Rocco’s Barber Shop achieves renewed growth and loyal clientele with Timely

Uncle Rocco’s Barber Shop - Customer Case Study

Uncle Rocco’s Barber Shop is a third‑generation, old‑school barber in Port Melbourne run by owner Fabian Sfameni. When Fab opened, most men were going to regular hair salons rather than barbers, so the challenge was reviving a traditional barbering business and attracting a steady, modern clientele in a changing market.

Fab answered by leaning into craftsmanship, personalised service, a strong team and a distinctive shop atmosphere (including community touches like a skate bowl) to create a memorable experience. The result is a thriving local destination with loyal, diverse clients, a strong reputation for classic cuts and a successful revival alongside the broader comeback of barber culture.

Uncle Rocco’s Barber Shop

Fabian Sfameni

Owner