Case Study: Pearl Blonde achieves strong client retention and visibility during COVID‑19 with Timely

Tyson Mendes on why online & offline presence are both crucial

Tyson Mendes, owner of Melbourne’s Pearl Blonde salon and a longtime Timely customer, faced the sudden challenge of keeping his business visible and clients engaged during COVID‑19 lockdowns that forced salon closures. He needed a way to retain appointments, manage client contact, and preserve the salon’s reputation and income while storefront services were unavailable.

Mendes uses Timely to track bookings and client communications, combining automation with personal phone check‑ins, and couples that with a strong Instagram strategy—allocating time for client photos and targeted posts—to keep the Pearl Blonde community connected. Together with a strategic, high‑footfall salon location and honest consultations, these tactics maintained client loyalty, sustained visibility during lockdowns and ultimately drove continued demand and business growth.

Pearl Blonde

Tyson Mendes

Salon Owner