Case Study: Samantha Snow achieves streamlined salon operations and fewer no-shows with Timely

Timely is the backbone of this hair salon

Snow by Samantha is a Milford-based hair salon on Auckland’s North Shore founded by Samantha Snow, who wanted to create an intimate, personal salon experience where each client sees one stylist from start to finish. Early on she struggled with admin and appointment management using iCal and needed a more reliable, cloud-based system to keep bookings and client records organised.

She chose Timely, finding it easy to set up and use; its automated SMS reminders and detailed customer notes became the “backbone” of the salon. The result: fewer admin tasks and less need for extra staff, higher client attendance, more efficient service delivery, and a smoother, more consistent guest experience—so successful that Samantha actively recommends Timely.

Samantha Snow

Samantha Snow

Hairdresser