Case Study: OFF Wax & ON Brow House scales to six locations and boosts profitability with Timely

Timely helps Nicky manage and grow the thriving OFF & ON business

OFF & ON is a New Zealand beauty brand founded by Nicky Shore, known for its specialised services and strong customer experience across six clinics. As the business expanded, the challenge was to scale operations and manage multiple locations without losing the boutique experience—while also cutting no-shows, reducing admin time, and streamlining front-desk operations.

Timely became the business’s central system, delivering appointment management, automatic SMS reminders, a mobile iOS app, POS and multi-location visibility. The platform enabled smoother front-counter service, saved staff time, reduced no-shows, and supported profitable growth—helping OFF & ON scale to multiple clinics while preserving its distinctive client experience.

OFF Wax & ON Brow House

Nicky Shore

Founder and Owner