Case Study: Cecily Day Spa achieves 24/7 bookings, fewer no‑shows and streamlined management with Timely

Timely helps Haylee manage and grow her businesses like a boss

Haylee Benton runs four hair and beauty businesses across seven locations (Cecily Day Spa, KOHA Clinic, Alchemy & Co, Pamper Pad) and an online marketplace of thousands of salons. She needed a way to streamline bookings and admin across multiple sites, reduce no‑shows, get clear business insights and enable remote management so she could grow and mentor her businesses without being tied to the salon floor.

Timely provided 24/7 online booking, 100% online deposits, automated reminders and booking-change emails, the Consult app for synced client records, mobile iOS access and performance dashboards. The result: saved the cost and hours of two receptionists, fewer no‑shows and more reliable cashflow, clearer staff performance visibility and increased revenue — all while giving Haylee the flexibility to run her businesses from anywhere.

Cecily Day Spa

Haylee Benton

Chief Executive Officer