Case Study: Theo Dimitri achieves global mobility and work–life balance with Timely

A Timely Case Study

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Theo Dimitri - Customer Case Study

Theo Dimitri is a Brisbane-born, high-end hairstylist who built his own brand while jet-setting to fashion weeks and events around the world. His challenge was balancing travel, maintaining long-standing clients and a growing business without burning out — he needed a way to manage bookings and his client book remotely while still being his own boss and staying visible in the fashion scene.

Timely’s cloud-based, mobile booking and client-management system let Theo run his business from anywhere, with online bookings and a discrete client book he can access internationally. The result: he sustained loyal clients, regained work–life balance, continued styling at major fashion weeks, secured a Creative Freelance Consultant role, and now splits his time between consulting and hands-on client work while based in Germany.


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