Case Study: Theo Dimitri achieves global hairstyling freedom and perfect work–life balance with Timely

Theo Dimitri - Customer Case Study

Theo Dimitri is a Brisbane-born hairdresser who built a high-end, international styling career while trying to protect the clients and brand he'd grown at home. Faced with long hours, burnout and the challenge of juggling frequent travel to fashion weeks with maintaining his loyal client base and running his own business, he needed a way to be his own boss, travel, and still deliver quality work.

The solution was a cloud-based scheduling system (Timely) that gave him online bookings and mobile access to his private client book from anywhere in the world. That flexibility let him keep regular bookings between trips, sustain his brand and travel freely — outcomes that helped him secure a Creative Freelance Consultant role with La Biosthetique Paris, base himself in Germany and settle into a sustainable rhythm of consulting 3–4 days and cutting hair 2–3 days a week while continuing to style at major fashion events.

Theo Dimitri