Timely
141 Case Studies
Case Study: The Unruly achieves a relaxed, appointment-led, phone-free client experience with Timely
A Timely Case Study
The Unruly - Customer Case Study
The Unruly is a Newbury barbershop and lifestyle brand founded by Sarah Hamilton and Aaron Brewer in 2016 that prioritizes authentic, high-end haircuts and a community-driven, laid-back vibe. Their challenge was standing out in a market of mostly walk-in shops while protecting that relaxed client experience — they needed a way to eliminate long waits and interruptions so they could focus on their craft and grow the brand.
By using Timely’s online appointment system The Unruly removed phones from the shop, encouraged online bookings, and eliminated queuing, which kept the shop calm and allowed the founders to concentrate on clients. The result: a clear competitive edge over local walk-in barbers, improved service and client satisfaction, stronger community engagement, and room to expand the business into the “Unruly Life” lifestyle platform.
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The Unruly
Sarah Hamilton
The Unruly