Case Study: Asylum Hair and Beauty reduces no-shows and improves cash flow with Timely

The proven strategy to reduce the cost of no-shows in your salon

Asylum Hair and Beauty faced rising no-shows and last-minute cancellations, especially during the Christmas period, which disrupted cash flow and caused lost revenue. The salon turned to Timely’s online payment and deposit features to help secure bookings and manage the cost of missed appointments.

Timely implemented a 50% non-refundable deposit policy for bookings, with card details stored for easier final payment and deposits paid into the bank account the next working day. Asylum Hair and Beauty said the impact was “exponential,” with reduced no-shows, steadier cash flow, and positive client feedback as customers could spread the cost of their appointments.

Asylum Hair and Beauty

Jason Donnelly

Owner