Case Study: The Hair Boutique Oakura grows client loyalty and bookings with Timely

The Hair Boutique Oakura grows from 4 to 15 stations with Timely

The Hair Boutique, a salon in Exeter, faced the challenge of attracting and retaining clients to support its growth from a small four-station business. They partnered with Timely, a booking and payments system, to leverage its automated marketing features like SMS and email to improve client communication and reduce no-shows.

Using Timely's automated messaging, The Hair Boutique implemented SMS appointment reminders, rebooking prompts, and targeted "we miss you" vouchers. This solution from Timely helped the salon flourish, enabling it to expand to fifteen stations. They achieved a significant client base where 30-40% are students, reduced missed appointments, and improved client retention through strategic automated communication.

The Hair Boutique Oakura