Case Study: The Hair Boutique Oakura achieves flexible, thriving salon growth and work–life balance with Timely

The Hair Boutique Oakura - Customer Case Study

The Hair Boutique Oakura is a boutique salon in Oakura, New Zealand, founded by Rachel Kruger, which grew from a home-based business into a six-person salon. As the business expanded, Rachel faced the twin challenges of scaling operations while preserving a relaxed, high-quality customer experience and maintaining flexibility to balance work and family life.

Rachel addressed these challenges by building a strong, well-trained team focused on modern colour techniques and client experience, and by adopting Timely’s cloud-based booking system to manage the business remotely. The result is a thriving, consistent salon experience, a happy, stable team, and the flexibility for Rachel to run the business from anywhere while still being present for her family.

The Hair Boutique Oakura

Rachel Kruger

The Hair Boutique Oakura