Case Study: Studio Sashiko achieves rapid growth and fully booked schedules with Timely

Studio Sashiko - Customer Case Study

Studio Sashiko is a British Columbia–based cosmetic tattoo studio founded by Kyle Otsuji and Shaughnessy Keely that blends traditional Japanese sashiko and tebori techniques with services like microblading, scalp micropigmentation and areola restoration. Their challenge was standing out and building trust in a fast-growing, crowded microblading market where quality varies and many clients seek fixes for poorly done work.

They solved this by creating a distinctive Japanese-inspired studio, prioritizing meticulous, specialist techniques and curating a strong Instagram portfolio to showcase results. In two years the business scaled to a team of 10 with full books, a broad service offering, and a reputation for high-quality, client-focused work that supports both growth and owner flexibility.

Studio Sashiko

Shaughnessy Keely

Founder