Case Study: Scout Hair achieves sustainable, client-focused growth with Timely

Scout Hair - Customer Case Study

Scout Hair is a sustainable salon in inner‑city Wellington founded by Annabel Kinley. After decades in the industry she set out to create a calm, personalised salon experience and confront a major challenge: hairdressing’s large environmental footprint while standing out in a busy market.

Annabel implemented a one‑client‑at‑a‑time service model and a comprehensive sustainability program — Fairtrade organic products, refill stations, recycled foil, homemade cleaning products, responsible recycling and green energy — while encouraging authentic staff‑client relationships. The result is loyal clients who leave feeling great with a smaller footprint, steady business growth and a strong market advantage that Annabel and her team are proud of.

Scout Hair

Annabel Kinley

Scout Hair