Timely
141 Case Studies
A Timely Case Study
Salon de Elephant is an inner‑city salon founded by Karen Chan in 2010 that offers more than a haircut — it’s a restorative experience and a learning-focused workplace for hair artists. Facing a crowded, fast‑changing beauty market, the salon’s challenge was to attract and retain talent, continually refine services, and differentiate itself so clients would leave feeling confident and recharged.
To meet that challenge Karen cultivated a values‑driven team and a culture of experimentation, treating the business model like sculpting clay and encouraging learning from both successes and failures. That approach grew the team from 3 to 11 in seven years and helped Salon de Elephant deliver consistently refined services and an unparalleled client experience, with customers leaving energized and confident.
Karen Chan
Salon de elephant