Case Study: Salem Hair Co. achieves sustainable growth and happier clients with Timely

Salem Hair Co. - Customer Case Study

Salem Hair Co., founded by Laurie Carter in 2015 after she left a six‑year tenure at another salon, set out to solve a common industry problem: traditional salon business models that neglect staff wellbeing and create large amounts of waste. Working from a tiny 40 sqm space with just two chairs, Laurie wanted a people‑centred, long‑term approach that addressed ergonomic strain on stylists and the environmental impact of salon waste.

Laurie built a team‑run salon culture and introduced sustainable operational changes — ergonomic tools, staff self‑care practices, and a recycling program using Refoil recycled aluminium and the Refoil collection method — alongside small habits like asking clients before printing receipts. The business has grown into a larger location with senior stylists, an apprentice and a nail/spray‑tan technician, generates strong social‑media word‑of‑mouth, and now recycles about 13 kg of aluminium each month while maintaining high staff and client satisfaction.

Salem Hair Co.

Laurie Carter

Salem Hair Co.