Case Study: Reine Des Fleurs Hair & Beauty achieves 5-star reputation and streamlined operations with Timely

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Reine Des Fleurs Hair & Beauty - Customer Case Study

Reine Des Fleurs Hair & Beauty is a five-stylist salon in Parnell founded by Shelly to deliver an affordable-luxury, calm and eco-friendly salon experience using chemical-free, paraben-free products. She inherited a damaged reputation and faced cash-flow and staffing challenges while trying to create a relaxed, client-focused alternative to conveyor-belt salons.

Shelly addressed these issues by committing to trusted natural brands (Kevin Murphy, Eleven Haircare), making objective operational changes (adding a beauty room, cutting costs away from the customer experience) and keeping client needs front of mind. The result is a revitalized, sustainable salon with a passionate team, strong local reputation and five-star reviews on Google and Foursquare.


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