Case Study: Purely Polished achieves streamlined bookings and scalable on-demand growth with Timely

Purely Polished - Customer Case Study

Purely Polished was founded by Iman Davamoni after becoming a mother and realising busy parents, professionals and shift workers struggled to get to fume‑filled salons. She also found existing mobile options were limited, used potentially toxic polishes, and lacked user‑friendly booking and marketing support for technicians — creating a clear gap for a convenient, healthier, stylish nail service in Sydney.

Iman launched Purely Polished as an on‑demand mobile manicure business offering fresh, non‑toxic treatments, streamlined booking and a small, culture‑fit team while she handles marketing and operations. The model reduced overheads, expanded into workplace visits, established a WeWork hub for training, attracted high‑profile clients, grew its client base and is now moving toward a permanent office as the business continues to scale.

Purely Polished

Iman Davamoni

Founder