Case Study: OFF Wax & ON Brow House achieves rapid multi-site growth and a fully booked calendar with Timely

OFF Wax & ON Brow House - Customer Case Study

OFF Wax & ON Browhaus, founded by Nicky and Kelvin after a disappointing salon experience in 2014, set out to offer premium waxing and brow services with a bold, personable vibe. Rapid customer demand revealed a new challenge: brows were becoming more technical and the original single-brand approach no longer fit, while the business also needed to scale without losing its authentic, high-energy culture or its ability to support clients with sensitive needs like alopecia or chemo-related hair loss.

They solved this by splitting into two specialist brands—OFF for hair removal and ON for brow artistry—empowering staff to specialise and take ownership, and adding restorative brow services. The focused, people-first approach preserved the salon’s distinctive personality, built strong client trust, and drove growth: four locations, 40+ staff, fully booked calendars and long waiting lists, with loyal clients willing to pay a premium.

OFF Wax & ON Brow House

Nicky Shore

Founder and Owner