Case Study: Mamawest Salon achieves stronger client loyalty and business growth with Timely

How a passion for inclusivity is putting Mamawest on the map

Mamawest Salon, a Maidstone hair business focused on inclusivity, wanted to create a safe space where every client feels seen, heard, and valued. To support that mission, the salon used Timely to offer silent appointments, track pronouns, and set pricing based on time, skill, and products rather than gender.

Timely helped Mamawest tailor the client experience before appointments and strengthen its inclusive brand. The results were strong client and community response, industry recognition, and steady business growth, including being able to attract staff despite Australia’s hairdresser shortage.

Mamawest

Sheridan Shaw

Brand Ambassador