Case Study: The Lash Room Australia achieves 1,600 clients and three locations with Timely

How 5 Sisters are Taking Over the Gold Coast Lash World with Afterpay

The Lash Room, started by the Rerekura sisters on the Gold Coast, grew from zero to 1,600 clients and three home locations in 12 months. With no prior beauty-industry experience, their challenge was delivering a standout, personal client experience while managing rapidly rising bookings, administration and modern payment expectations.

They doubled down on personalised service, adopted Timely appointment software to streamline bookings and avoid cancellations, and integrated Afterpay — actively promoted via social posts and staff conversations — to make services more accessible. The result: faster, more professional bookings, Afterpay now accounts for about 40% of payments, the sisters estimate Afterpay added roughly 30% more clients, and the business has been able to scale into additional locations.

The Lash Room Australia

Jeanne

Co-Owner