Case Study: Green Butterfly streamlines bookings and boosts sales with Timely

Green Butterfly’s move from pen and paper to Timely

Green Butterfly is an eco‑friendly Melbourne salon founded 15 years ago by hairdresser Natasha and partner Ewan that ran appointments on a pen‑and‑paper book. As client expectations grew, manual booking, reporting and after‑hours admin became impractical, but any new system had to be simple and preserve the salon’s relaxed, people‑focused culture.

After a recommendation they adopted Timely — a straightforward, well‑supported booking system used on iPads and smartphones. Timely streamlined bookings, replaced paper client cards with digital records, automated reporting, enabled online gift‑voucher sales and let the owners manage remotely, delivering significant time savings, extra revenue and smoother daily operations while keeping their sustainability and client‑first values intact.

Green Butterfly

Natasha

Hair Dresser