Case Study: Elegant Lashes achieves time-saving automation and scalable growth with Timely

Elegant Lashes - Customer Case Study

Elegant Lashes, founded by Merryn Calear, is a Sydney-based leader in lash and brow design known for Australia’s largest range of eyelash extensions and truly bespoke sets. After an early technician departure and rapid expansion, Merryn faced the twin challenges of scaling a time- and labour-intensive beauty business while protecting long-term client lash health and maintaining high-quality, camera-ready results.

Merryn addressed this by focusing on bespoke services and safety, adopting new techniques like feather-brow tattooing, and building a training arm and wholesale division (Elash Supplies) to professionalise the trade. She also automated administrative tasks to free staff for client-facing work; the result is two successful salons, a loyal client base dating back to 2010, diversified revenue streams, and a reputation for innovation and consistent quality.

Elegant Lashes

Merryn Calear

Elegant Lashes