Case Study: Divine London achieves rapid salon growth and streamlined operations with Timely

Divine London - Customer Case Study

Divine London began five years ago as a one-room, at-home project started by Rupal with a background in textiles but no salon experience. The challenge was turning a personal beauty interest into a trusted, scalable business that delivered innovative treatments and a welcoming, stress-free environment for clients.

Rupal’s entrepreneurial drive—buying a laser machine, committing to hard work, and focusing on personalised customer care—allowed her to expand into a dedicated salon with four hair stations, three treatment rooms and a light-filled lounge. The result is a thriving, community-focused beauty destination in North-West London known for progressive techniques, loyal clients who often drop in for coffee, and steady growth from home business to established salon.

Divine London

Rupal Shah

Divine London