Case Study: Salon FiftyThree achieves streamlined bookings and finances with Timely

Business owners bringing style, warmth and community to their Epsom salon

Salon FiftyThree is Rachel and Jesse’s first salon in Epsom, Auckland — a stylish, minimalist space built on creativity and community. Early challenges included taking over other stylists’ clients (and earning their trust), running the business manually which led to no-shows, plus setting firm trading hours and standardized pricing that initially worried them.

They moved admin to Timely and Xero, using automated reminders and synced accounts so Jesse could manage bookings and finances while Rachel focused on clients; they also hired a second stylist. The result is smoother operations, clearer books, fewer no-shows, steady new clients and stronger community loyalty, allowing the salon to grow confidently.

Salon FiftyThree

Rachel Qiolevu

Salon FiftyThree