Timely
141 Case Studies
A Timely Case Study
Brow Lust, founded by Veronica in a converted warehouse in Brisbane, is a vibrant, open-plan brow studio known for precise shaping and a unique client experience. Facing a crowded beauty market and a clear gap in advanced brow training in Australia, Veronica set out to challenge industry norms and build consistent, high-quality services.
She personally trains her team, developed Lust Cosmetics Brow Powder, and is launching a Brow Academy to upskill therapists, while prioritising staff wellbeing and a personalised client experience. The result is a thriving business with five staff, fully booked appointments, a growing cosmetic line, and an expanding training program.
Veronica
Brow Lust