Case Study: Aurum Hairstylists achieves increased online bookings and reduced admin with Timely

A Timely Case Study

Preview of the Aurum Hairstylists Case Study

Booking online is the key for new salon business

Aurum Hairstylists is a boutique salon in Mornington, Dunedin, opened by Ria Reihana in January 2014. Before launch she struggled with a clunky booking system (MINDBODY) that jammed, forced clients to wait or call, and left the salon reliant on phone bookings despite low foot traffic — so she needed a reliable, easy-to-use online booking solution.

Ria switched to Timely and found the change quick and simple: the calendar is intuitive, data entry was fast, and the online booking button brought in 24/7 bookings (including late-night reservations). Automated reminders cut no-shows to one, the salon reduced admin and avoided hiring a receptionist, and the system made managing work and family life much easier.


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Aurum Hairstylists

Ria Reihana

Aurum Hairstylists


Timely

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