Timely
141 Case Studies
A Timely Case Study
Corinna Tolan, the “master skin genius” behind Monica Tolan Beauty and Skin Clinics in Ireland, identified a long‑standing gap: clients who couldn’t get to a salon but still wanted expert skincare advice. That challenge became urgent during COVID‑19 lockdowns, forcing salons to close while demand for professional guidance remained.
Her solution was to offer paid, professionally run online consultations—backed by pre‑consultation forms, thorough preparation, and open, client‑led questioning. The result: continued business growth and accessibility, staff retention during lockdown, and satisfied clients who received tailored, effective skincare plans without visiting the clinic.
Corinna Tolan
Owner