Case Study: OFF Wax & ON Brow House achieves scalable growth with Timely

5 Tips for Building a Successful Beauty Brand, and Business

OFF Wax & ON Brow House, founded by Nicky Shore, grew into a leading beauty brand in New Zealand while scaling clinics nationwide. Like many growing service businesses, it needed stronger business operations and a way to step back from day-to-day work to focus on brand, customer experience, and sustainable growth. Timely helped support that shift with a service built for better business management and visibility.

Timely enabled OFF Wax & ON Brow House to run more efficiently by helping the team move toward greater autonomy and a smoother customer experience. The result was scalable growth across multiple clinics, a stronger brand presence, and a business that could expand while maintaining consistency and quality. Timely’s support contributed to a more purposeful, organized growth path for OFF Wax & ON Brow House.

OFF Wax & ON Brow House

Nicky Shore

Founder and Owner