Case Study: Love Burlington boosts event traffic and community engagement with Timely

Love Burlington - Customer Case Study

The City of Burlington, a municipality in Vermont, needed an efficient way to promote local events and connect its community of small businesses with visitors. Relying on a manual, PDF-based system for event listings was time-consuming and labor-intensive. The city's marketing team, working through their destination website Love Burlington, sought a solution to centralize event promotion and empower the community to submit their own events, leading them to the vendor Timely and its event calendar software.

Timely provided a comprehensive event management solution that automated updates and featured an easy-to-use event submission form for the public. This allowed Love Burlington to automatically populate its calendar while retaining full publishing control. The results were significant: the calendar became one of the website's most visited pages, social media followers increased by over 6,000 in under a year, and community engagement greatly improved, especially during the COVID-19 pandemic.

Love Burlington

Julia Chalmers

Marketing Coordinator