Case Study: NW Equine connects the horse community with Timely event calendar software

How Timely helped NW Equine promote local equine businesses and events, and become a hub for the horse community in the northwest region of the United States

NW Equine, a website serving the equine community in the northwest United States, needed a centralized event calendar to connect local horse enthusiasts and promote regional businesses and events. Their challenges included the lack of online resources, the need for a user-friendly platform for non-tech-savvy users, and a simple way for the community to submit events without manual entry. To address this, they turned to the vendor Timely and its event calendar software for media and event promoters.

Timely provided a solution that included a customizable, brand-consistent calendar with rich media support and an event submission form for the community. The software automated sharing to social media and email, saving significant time. As a result, NW Equine successfully populated its interactive calendar, increased website traffic and brand awareness, and fostered greater community engagement, a result that proved especially valuable for sharing online resources during the COVID-19 pandemic.

NW Equine

Audrey King

Owner and Founder