Case Study: 517 Living builds a stronger community and boosts event engagement with Timely

How Timely helped 517 Living create a stronger, closer and more engaged community for the city of Lansing, in Michigan, USA, with its community calendar

517 Living, a community hub for the Greater Lansing Area, sought to connect residents and visitors with local events but had limited time and funds to manually manage a calendar. The owner, Sarah Pierce, needed a way for local organizations to submit their own events without creating excessive administrative work. She turned to vendor Timely to find an event calendar software solution.

Timely provided a user-friendly platform that allowed the community to self-submit events, which saved time and automated social media sharing. The software became the core of the website, generating nearly 100% of its traffic and significantly increasing social media followers. The calendar showcased over 4,000 events in a single year, strengthening community engagement, helping local businesses and nonprofits thrive, and changing the area's perception by making residents proud of their city.

517 Living

Sarah Pierce

Owner and Creator