Case Study: Awin boosts global event awareness with Timely

How the Awin Group used Timely to better manage their global events calendar, boosting brand awareness and international recognition

The Awin Group, a large affiliate marketing conglomerate, faced challenges managing its global events calendar with a static, manually updated PDF. This process became unsustainable during the COVID-19 pandemic due to frequent cancellations and reschedules. Awin needed a centralized solution from a vendor like Timely to optimize calendar management, synchronize updates automatically, and boost international event awareness.

Implementing Timely's event calendar software provided Awin with a centralized platform to publish and manage all global events. The solution featured advanced design tools for branding and globally-focused features like region filters, multiple time zones, and multi-language support. This saved the company significant internal resources and time, transforming a previously cumbersome process into one requiring just a few clicks. Timely helped Awin streamline operations, raise global event engagement, and reduce administrative costs.

Awin

Alexandra Bietz

Global Events Lead