Case Study: Avon Canada increases training events by 800% with Timely

How The Avon Company Canada increased training offerings to Independent Sales Representatives by 800%, as well as boosted event registration and attendance

The Avon Company Canada, a major beauty company, faced challenges in efficiently managing and promoting its training and sales events for thousands of Independent Sales Representatives. Their previous method of using regional spreadsheets and email newsletters was time-consuming and limited their reach. They sought a better way to manage event registration, boost attendance, and gain a national overview of their offerings. They turned to the vendor Timely and its event management software for a solution.

By implementing Timely's software, Avon centralized its event management, allowing its national team to easily add and promote events. The solution provided a centralized online calendar that made training accessible anytime, anywhere, leading to a significant increase in virtual event engagement. The results were substantial, with Avon increasing its training offerings by 800% to approximately 3,500 events per year. Timely's tools were also crucial in enabling a rapid shift to virtual events during the COVID-19 pandemic, helping to keep the business healthy for its representatives.

Avon

Cheryl Makaro

National Field Training Manager