Case Study: SmartSites achieves 35% increase in website development efficiency with Time Doctor

SmartSites - Customer Case Study

SmartSites, a New Jersey–based marketing agency founded by Michael and Alex Melen, faced challenges making their fixed-price website development work both affordable and reliably profitable because they lacked clear visibility into how developers spent their time. To solve this, SmartSites deployed Time Doctor’s time-tracking solution for agencies to monitor team performance and identify inefficiencies.

Time Doctor provided multi-monitor tracking, easy onboarding, and fast reporting, enabling SmartSites to assign developers by strength (e.g., PHP vs. JavaScript) and analyze where time was being lost. Using Time Doctor’s insights, SmartSites increased overall website development efficiency by 35%, cutting coding time from 200 to 120 hours per site (80 hours saved) and creating a predictable, profitable cost structure.

SmartSites

Michael Melen

SmartSites