Case Study: Bricksave streamlines WhatsApp CRM integration and customer support with Tiledesk

How a fast-growing startup integrated its CRM with WhatsApp

Bricksave, a global real estate crowdfunding platform, needed to integrate its custom CRM with the WhatsApp Business API and a website live chat. Their goal was to provide their sales team with a unified dashboard to access customer information during conversations. They sought a conversational platform from a vendor like Tiledesk that could offer this integration, along with features like canned responses and a mobile app.

Tiledesk provided a low-code integration platform that allowed Bricksave to embed its CRM directly into the agent dashboard using a custom app. The solution seamlessly connected their website live chat and WhatsApp account via Twilio, automating customer communication and data synchronization. The result was a significant benefit to their contact strategy, creating a well-received new touchpoint that freed up administrative time for the sales team to focus on revenue generation.

Bricksave

Andy Golding

Chief Marketing Officer