Case Study: WeShare reduces cost per install and boosts conversion rate with TikTok for Business

WeShare - Customer Case Study

WeShare, a German electric car-sharing company, wanted to acquire new users on TikTok at a low cost per install. After previously running iOS ads without an App Profile Page and seeing high acquisition costs, WeShare turned to TikTok for Business and its TikTok In-Feed Ads offering.

TikTok for Business ran a campaign using In-Feed Ads in TikTok Ads Manager with App Profile Page to improve iOS 14 campaign performance. The solution helped lower the cost per install by 48.7% and increase conversion rate by 58.5% compared with the previous campaign, delivering a much more efficient user acquisition result for WeShare.

WeShare